It Ain’t Easy to Buy a BMW
By: Mr. Wilson on
March 28, 2008
I'm intrigued by Ken Tanisaka's battle with Husker Auto Group. The skinny: Mr. Tanisaka placed the winning bid for a BMW on eBay. Husker Auto then said, "Whoops! We didn't mean to sell it at that price." Now the blogosphere is up in arms over the whole thing, and Husker Auto is getting a ton of flack from around the country.
The difference between the car's "intended" minimum price and the price Mr. Tanisaka bid is something like $7,000. I find it hard to believe that the virtual flogging Husker Auto is receiving is worth seven G's. It's not the fact that they won't sell that bothers me; if the lower price really was a mistake, and if the auction is correctable under eBay policies, then there's no problem. What bothers me is how poorly the dealership is managing the situation. They're not only allowing themselves to be portrayed as a villain, they're actively playing the role. Why?