Life is Right
By: Mr. Wilson on
June 21, 2012
Lincoln's new branding and marketing campaign has just been announced. Are you ready for it?
Life is Right
I'll let you ponder for a moment whether you love it or hate it before I hop in with my thoughts. ... Ready?
The absolute first thing that came to mind when I heard the new slogan was "...and the pro-lifers just went wild". Taken entirely out of context it's hard to imagine the slogan being anything but a pro-life picket line chant. "Life is right! Life is right!" Heck, it's almost catchy.
So at first I was completely shocked that somebody would pick a slogan so tainted with political undertones for Lincoln. And not just any political undertone, but undertones of one of the most divisive issues in American history. That's a pretty big deal, no?
That's my impression of the slogan without any context whatsoever. What if we put the slogan in context? The website doesn't convey the entire marketing campaign but it gives a basic idea of some of the things we can expect. For one thing, "Life is right in Lincoln because..." has a less charged tone to it. The slogan starts to mean not just "life is good", but "this is the way things ought to be". It's clear why that makes sense as part of a marketing campaign.
I'm still not completely sold on Life is Right, but we'll see what the passage of time does for it. It's not as bad as GOLincolnGO so that's a plus.
Let's hear it, Lincolnites. Love it, hate it, or don't give a durn one way or the other?