Lincolnite

I figured left-leaning people wouldn’t like it, but didn’t consider it due to it being pro-life. It sounds like a slogan that Rush or Sean Hannity or Laura Ingraham would use.

I don’t really love it, and I don’t really hate it. I’m pretty “meh” about the whole thing.

While on the topic of branding, I do wish the state would go back to promoting and branding everything, including license plates, with “The Good Life.”

Thought the exact same thing on the pro-life direction. Also love The Good Life.

I don’t care for the color scheme and busy feel of the website banner or the banner that was on Twitter. Looks like someone ate red and orange crayons, and threw up. The arrow is a rip off of the Target in-store brands.

Unless there’s a law that a slogan should only be 3 words or so, I would have riffed off the old Nebraska slogan and gone with “Best of the Good Life” or something like that.

There could be two-sided billboards at every entrance to town. On one side: “Welcome to the Best of the Good Life!” On the other: “Welcome to the Rest of the Good Life!”

Perfect.

I like it. I like the slogan, I like the look and feel of the website… it just makes sense to me. And the pro-life thing never came to mind for me.

Please help me with my informal survey:

Rate how closely you follow politics on a scale of 1 to 5, with 5 being “I follow politics very closely” and 1 being “I don’t follow politics at all”.

(There’s a point to this, I swear.)

If you heard Clint in the presentation, he said specifically it is not a slogan or tagline for the city, but rather a brand platform by which the branding and ideas came from. Everything should “feel” just right.

I think people would be silly to consider the “slogan” without proper context. It doesn’t and will not exist in a vacuum.

I’d say a “5”. Which is why it kind of surprised me when you mentioned the pro-life side to the slogan, and that I hadn’t picked up on it.

I think some of why this resounds with me is that I’ve been in the process of selling my house. There’s a feeling when you walk into “the one” where it just feels right. And that’s how I feel about Lincoln (mostly) and I think that’s what we want prospective developers and residents to feel, too.

I’m with Justin. I’d say I’m a 5, and I immediately thought of left/right, but pro-life never came into my mind until I saw it here.

I’d say I’m a 4. My first reaction was, “Huh?” Then my thoughts quickly turned to conservatism—in a Rush/Hannity way more so than in a Right to Life way—and I thought, “The libs ain’t going to like this.” It’s already starting to grow on me.

I didn’t hear the presentation. But my initial guess was that Life is Right is aspirational and as you say Clint described it—part of the brand platform. But then when I look at the execution that’s out there so far, it looks to me like Life is Right is Lincoln’s new slogan/tagline.