Un-stuff’d

By: Mr. Wilson on July 23, 2009
4 comments
I don't eat at Runza very often these days -- come to think of it, when was the last time I ate at Runza? -- so I may be awfully late to notice this: Runza menu You might not be able to see what's going on there, so here it is at Runza's own website. That's right, they appear to have quietly dropped the lame "Oven Stuff'd" from their "Runza Oven Stuff'd Sandwiches". Thank goodness. I could never figure out what "oven stuff'd" was supposed to mean. Even if you could get beyond the ridiculous apostrophe, you still had to figure out why the sandwiches are stuffed into an oven, and why that should make you want to purchase one. It boggles my mind how many people had to think "Oven Stuff'd" was a good idea in order for it to go public. Anyway, kudos to Runza for realizing the error of their ways. They just get a B for the move, though. An A+ effort would have involved a public apology and flogging the marketing team at halftime at a Husker football game.

Comments

See what your friends and neighbors have to say about this.

Gene
July 23, 2009 at 1:21PM

I’m still waiting for The X-treme Runza.

Jeff R
July 23, 2009 at 1:44PM

You’ve got too many vowels in your product name. Try the new X’Trm Runza or the X’Trm Chz Runza!

JT
July 23, 2009 at 2:58PM

Careful guys, I’d refer to the unzaray as “Bunza” or “Nebraska Bun” to protect myself from lawsuits.

Fletch
July 23, 2009 at 3:38PM

To get an A+, they should get rid of their advertising agency that comes up with all this crap.

The music on their TV and radio commercials? Boring and awful at the same time.

The usage of fonts on their posters? Lame and boring. A bad font, turned at the same sideways angle and augmented with a shadow, is not that impressive. Are you using MS WordArt to come up with that crap?

They need a little livliness and creativity. Not every poster at McD’s or Burger King looks the same as the one before it. Try to mix in some different colors or fonts. You could even try - gasp - humor.

And let’s be honest, what’s legendary about their burgers? I don’t think they taste as good as they did 10 or 15 years ago.

The menu is boring, the advertising is boring, the restaurants look dated - it seems they’ve just been coasting on their past for a long time. Maybe they should stop trying to mimic Amigo’s, as that strategy has been a losing one for them as well.

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