The Journal Star Goes Virtual

By: Mr. Wilson on May 3, 2010
Bike4Two clued me in to a new product from the Journal Star. Apparently they're working on an "electronic edition", which they describe as so:
Q: What is the difference between the ELECTRONIC EDITION and A: The ELECTRONIC EDITION is an exact replica of the print edition available and delivered through our home delivery carriers or on sale in vending machines and retail outlets. It may contain less advertising inserts, as not all will be available electronically from advertisers. contains the day’s top stories and breaking news throughout the day.
I haven't actually seen a sample LJS electronic edition yet so I can't comment on its quality or likelihood for success. But I don't think any of us is surprised that the LJS is preparing this sort of product. The big question remains the degree to which the LJS will continue to make the bulk of its content available for free online. Hiding content behind pay walls isn't generally working well for most companies so it would be a shame if the LJS were to try that here. Hopefully the electronic edition doesn't represent a part of that kind of strategy.


See what your friends and neighbors have to say about this.

May 3, 2010 at 2:14PM

one of the days this winter that the snow was so bad that the paper carriers couldn’t get the papers delivered.  It is a replica of the print edition.  If I remember correctly, you click on a headline to make an article large enough to read.

May 3, 2010 at 8:04PM

Curious. Could a virtual edition be used to line a virtual bird cage?

May 5, 2010 at 4:24PM

It’s basically a PDF version of the paper and updated just once a day. 

It’s been around for many years and is quite popular with snowbirds and those who prefer to see the paper laid out the same way as the print edition. 

It’s never been marketed locally - instead it’s targeted at those who are out of state/delivery range.

Hope that answers your questions.

Mr. Wilson
May 5, 2010 at 4:34PM

Huh. Who knew?

Er, well, you did.

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