Last night I discovered, quite by accident, that Lincoln Racquet Club (around 54th and Old Cheney) is now open on Saturdays. That's a huge policy change, apparently brought about by a change in ownership. Racquet Club's former owners were Seventh Day Adventists who stuck to "no working [out] on the Sabbath".
This is great news for me considering how close I live and how I've been pondering the ups and downs of joining a fitness club over the winter. Unfortunately, Racquet Club's website commits one of the worst possible sins a website can commit: it doesn't provide the critical information a consumer needs. Specifically, it doesn't mention membership rates. I refuse to call or schedule an appointment just to find out how much money they want from me each month. And so they won't have my business. It's their loss.
That issue aside, it will be interesting to see if being open on Saturdays improves Racquet Club's perception in the community. I can't tell you how many people I've heard say that they would join if it weren't for the Saturday policy. Now that that's out of the way, will they follow through?
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<i>Unfortunately, Racquet Club
That’s part of the M.O. of health clubs. Trust me, I once owned one. It’s part of the game of signing up new members. Present price option A. Present price option B. Scratch out A with a better deal. Scratch out B with a better deal.
Slide the paper toward the customer and ask, “Which one of these is better for you?”
Then shut up and wait for the customer to speak (aka “blink”).
It’s probably somewhere in the health club industry by-laws. That’s why they’ve hated the rise of places like Anytime Fitness and Snap.
I figured that too. Have potential customers inquire and then butter them up before hitting them with the membership price.
I once new a health club owner. He murdered his wife, jumped bail, staged his own death, went into hiding for several years in rural Oregon, and ended up on “America’s Most Wanted”. Not saying anything about health club owners… 😉
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