Lincoln is On the Up and Up
By: Mr. Wilson on
June 21, 2012
Lincolnite
- Lincoln Decides Together.
- Lincoln Works Together.
- Lincoln Drinks Together.
- Lincoln Worships Together.
- Lincoln Plays Together.
- Lincoln Eats Together.
- Lincoln Learns Together.
- Lincoln Shops Together.
- Lincoln Debates Together.
- Lincoln Celebrates Together.
- Lincoln Cleans Up Together.
- Lincoln Teaches Together.
- Lincoln Solves Together.
- Lincoln Builds Together.
- Lincoln Makes Music Together.
- Lincoln Rides Together.
- Lincoln Runs Together.
- Lincoln Cheers Together.
- Lincoln. Together.
Comments
See what your friends and neighbors have to say about this.
Indeed! They really hit the bullseye with this one.
This campaign was definitely designed with their target market in mind.
Do you think they shopped around before settling on this strategy?
Nowhere to go but up!
I’ve heard through the grapevine they were planning on using an asterisk until the 27th and Grainger posse started throwing fits.
I love the slogan but the logo I think could have been better connected with the slogan.
The new branding campaign got some blog attention.
http://www.underconsideration.com/brandnew/archives/lincoln.php
Thanks for the tip, Lisa!
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