I love watching tourists as they enter and exit Nebraska Bookstore. It is a destination for them, a Place We Have To Go While In Lincoln. They accelerate as they walk in, and they almost always turn back to look into the windows just one more time when they exit. They are drawn to the place. It is great fun to observe individuals and groups as they enter and exit the store, something which I get to do almost every day while walking to and from my office.