It occurred to me this morning that the
pro-arena folks have made a substantial marketing mistake. Intentionally or not, they're selling an arena project. And yet the scope of the project is really much bigger than that. It's a full Haymarket renovation. A Haymarket Renaissance. A Haymarket Revolution. The third-of-a-million bucks won't just build a giant basketball barn. We will actually get:
- A 16,000 seat arena, featuring an all-star primary tenant in the Huskers;
- Breslow Ice Center;
- A hotel;
- 100,000 square feet of new retail space;
- 100,000 square feet of new office space;
- 100 apartments and condos;
- Public festival spaces; and
- Substantial new parking and roads.
When promoted that way, $344 million almost sounds like a bargain! But no, the focus has been almost entirely on the arena. That allows
the antis -- the
aree-nos if you will -- to simplify their dissent into a tight, pleasant little package. "$344 million is an obscene price to pay for an arena!", they shout. And they're right! $344 million
is too much to pay for an arena. Anybody who hears their message can see that fact plain as day. What a boondoggle! The antis' job is done and they haven't even broken a sweat. All the extra stuff -- the environmental concerns, for example -- is just icing on the cake.
The arena has become a diva. She hogs the spotlight. "Look at me!", she exclaims. "See how I sparkle and shine!". Meanwhile the rest of the cast lurks in the background, awaiting their day in the center of attention. Occasionally the focus does shift to the costars, but it doesn't stay long. The arena is always there, drawing attention to herself, a veritable cocktail party photobomber.
I can't help but think that if this were more of an ensemble project it would be easier to sell. As it is, one need only damage the star to bring down the entire project. But bring the entire cast to the table and a weakness or flaw in an individual is much less important in the context of the group as a whole. Yes, the arena is the natural focal point. But there are lots of other cool opportunities here. Doesn't an ice center sound awesome to you? Think of the new ice skating and ice hockey opportunities for Lincoln's youth! Wouldn't it be great to expand and improve the Haymarket Farmers Market, with more vendors, more space, more Saturday morning entertainment, and more parking? Sign me up! And on and on. I don't know about you, but to me it's
those sorts of mental images that really get me excited about this project. The arena opens a lot of doors to Lincoln, yes. But so do all of the other components of the project. They shouldn't be neglected.
What's your take? Have the pros missed opportunities and, if so, will that ultimately torpedo the project? How much more difficult might the antis' job be if we were talking about the "Haymarket Revolution" instead of the "arena project"?