Mayor Beutler, I know that wasn't you on the phone last night after I went to bed, but I'm holding you responsible. The call I received came way too late, and my call wasn't even
that late. John Spatz
got his call just after 3:00am. Had that happened to me I would have driven straight over to Mayor Beutler's house and ... well, no, I probably wouldn't have done anything. But I would have been
pissed. I was angry enough as it was.
I understand why Lincoln uses robocalls as part of its
emergency management strategy. They can be a quick and relatively cheap way to get vital information out to the public. Fair enough. But nothing -- NOTHING -- about a forecast that calls for four or five inches of snow overnight requires a phone call between 10:00pm and 8:00am. A tornado warning is one thing; a few flakes aren't going to kill anybody who is snuggled into their bed.
I suppose City officials will try to claim that the information provided in the phone calls was important. Baloney. Not a single word in the recorded message was relevant to me or my family. Nor, I suspect, was it relevant to the vast majority of you -- at least not in the middle of the night. A snow emergency announcement just isn't very important. I can't park in certain places? No biggie. It's certainly not something I need to be woken up for. Particularly since the snow emergency was announced at 1:00pm on Sunday, and it was broadcast through every media outlet in and around Lincoln.
Look, the point is that waking people up in the middle of the night to tell them "Hey! It's snowing outside!" is just plain dumb. That whole October 1997 thing? Yeah, now
that was a snowstorm to wake up people in the middle of the night for. But that was unique because of the storm's scale, its damage, and -- this is important -- the fact that it was
way more feisty than what forecasters predicted. Exploding trees, downed power lines, and general chaos are worthy of sounding the alarms; five inches of the fluffy stuff, not so much.
Mayor Beutler's crew blew this one and he owes Lincolnites an apology, along with a clear explanation of the policies he is putting in place to ensure this goofiness doesn't happen again. Is it really a big deal? No, not in the grand scheme of things. But these little annoyances go a long way toward shaping public perceptions of local government. This is easy to fix. Fix it.