I Guess We Know How They Kept Prices Low

By: Mr. Wilson on August 5, 2009
Tsk tsk, Nebraska Diamond. Lincoln's "engagement and wedding ring superstore" is accused of not paying sales tax on several purchases. It's a great way to keep prices down, but not such a great way to stay out of court. I like their argument so far: We didn't break the law, but even if we did, most of the taxes have been paid now so we should be safe. It's a bit like a bank robber arguing that since the money was recovered he didn't actually steal anything from the bank. Nebraska Diamond is, of course, due their day in court. Maybe they will be found not guilty. We'll see. This reminds me that I haven't heard any annoying Nebraska Diamond radio ads lately. The phrase "8th floor NBC Center Wells Fargo Center, 13th and O" is forever etched into my memory thanks to those ads.

Comments

See what your friends and neighbors have to say about this.

JT
August 5, 2009 at 3:04PM

They should be charged with disturbing the peace for those commercials.

Fletch
August 5, 2009 at 3:55PM

Hilarious!

Buffmeat
August 5, 2009 at 4:04PM

I had to stop what I was doing and respond here.  When I was buying my wife’s ring, I had a total used car salesman helping.  I was in one of their viewing rooms (closets) and somehow it came up in conversation that I was from out of state.  I shit you not, he pushed a button on the desk and the door closed on us.  I was kind of freaked out, but he went on to ask me if I would ship it to my parents house and it would save me $x on sales tax.

If was one of the worst sales moves I’ve ever seen.  I appreciated their attempt to save me some money, but the execution was sleezy.

Borsheim’s rules!!!

Gene
August 5, 2009 at 5:23PM

*Door closes on unsuspecting ring-buyer*

Store employee: We can sell you this ring the easy way, or the hard way. Which is it going to be?

Customer: What’s the hard way?

*Thugs cuff customer’s arms to his chair and attach earphones to his ears*

Store employee: Cue the Nebraska Diamond radio commercials. ALL of them.

Customer: NOOOOOOOOOOOOOOO!

meatball
August 6, 2009 at 2:16PM

Sounds like this is standard practice for jewelers. Same thing (‘cept the desk button/door close) happened when we were picking out my wife’s ring a couple of years ago. I mentioned that I was from out of state, sales guy wonders out loud if there is anyone we could ship the ring to? Years ago, similar thing happened at a clothing store with a suit I was buying. All they had me do was also buy a pair of socks and ship the socks to my home state, and I avoided tax on the suit.

NRK
August 7, 2009 at 5:37AM

When I was shopping for my wife’s engagement ring, I stopped in at Nebraska Diamond to see what they had to say. The salesman I worked with literally spent 20 minutes trying to tell me about how the lighting in their room gives you the true color and clarity of the diamond, and that most other stores use florescent lights to fool you into thinking you’re getting a better diamond than you really are. I decided to research this and found that all of the major stores in Lincoln use the same standard lighting that most jewelry stores use (including theirs). It rubbed me the wrong way and I found it to be quite shady. All I wanted was a freaking diamond, and he wasted 20 minutes of my life which I can’t get back telling me false stories about jewelry store lighting. Needless to say, my business for the engagement and wedding rings were taken to Sartor Hamann and A.T Thomas.

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