World Cup 2010 Commercials

June 20, 2010 at 10:04pm By: Mr. T Posted in Mr. T's Den


Some times you just have to sit back and enjoy it.

There have been some pretty awesome pre-tournament commercials this year, like ESPN’s ubiquitous main theme teaser, its #10 commercial, and Telkom’s commercial.

As we enter the final week of group play, we’ve already been inundated by that Budweiser penalty kick commercial, and those really strange “Lord of the Ring”-style Adidas series of ads with Zinadine Zidane (full version here).

Clearly, Nike’s Write The Future ad is the king of this tournament’s commercials (so much better than the Adidas’ Star Wars one despite the cool cameos and concept). Not only is Write The Future the best commercial of the tournament, it might be the best sports commercial ever. The Nike ad featuring some of Didier Drogba’s philanthropy and work against HIV/AIDS is also an excellent one. There are also some memorable shorter spin-offs from Write The Future like the brief clip with Roger Federer on his cameo,  and another rather prophetic short about Rooney messing up.

Speaking of England, a month ago England supporters were boasting that their team would win the World Cup. Now they are praying to survive group play. But there was a really nice EA ad for FIFA10 featuring Rooney (I consider it World Cup related), and another South African commercial poking fun at England’s rivalry with Germany. 

Nike also has a few commercials of the Mighty Orange for the Dutch market which are cool, like this one and this one.

Pepsi has some feel-good commercials featuring Henry, Drogba, Lampard, Kaka, and Messi, like their main ad, and this spin-off.

Sticking with the Africa theme, Puma has a really cool “Journey of Football” short celebrating African teams and fans, another focusing on Ghana’s Black Stars, and a short film called “Of the Same Earth” with Samuel Eto.

Of course, one of the reasons we like soccer is because it DOESN’T have television advertising until half time. But all in all, this has been a pretty good World Cup for commercials.

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