I can live with the new digital billboard rules, which allow slightly brighter signs than previously proposed, but no animation. The rules are more restrictive than I would have allowed, but not so restrictive as to completely defeat the billboards' purpose.
On a related note, the City Council legitimized Anderson Ford's six year-old illegal sign. That's a fair outcome, since the city screwed up by giving Anderson a permit for the sign in the first place.
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I am encouraged by the council’s willingness to bend to the City’s obvious error with Anderson Ford and it’s sign.
I am discouraged, however, to see that the council could split down party lines over an issue like electronic billboards. While Cook’s statement (and it isn’t easy for me to defend the man) was borderline hyperbole, he has a point about a television on a stick. The council probably needs to consider a worst-case scenario with legislation like this.
I, personally, don’t think animation is that distracting but I understand where they are coming from with their concerns. Probably no different than the debate 50 years ago (or whenever it took place) about placing billboards along highways and interstates.
Billboard, whether electronic or not, by their very nature are designed to be distracting. The question is, are they dangerous?
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