Milling Around the Tube

October 17, 2007 at 10:46pm By: Mr. Wilson Posted in The Lincolnite Blog

I noticed a commercial for The Mill on TV tonight. I’m pretty sure that’s the first time I have ever noticed them advertise in any media other than print. Drooping sales? Proactive marketing? As a non-coffee drinker I have no idea what to think. It was just strange seeing a local legend of sorts advertising. I thought, “What are they doing running tv commercials? Everybody knows The Mill!” Which of course any marketer will tell you is a silly think to think.

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The Comments

jwiltshire October 17, 2007 at 10:11pm

They’ve been advertising on tv at least since spring, although I don’t see commercials for them too often.

Dave K October 18, 2007 at 7:37am

Don’t TVs burn energy, something that most Mill patrons would find offensive?  Or do I have them confused with The Coffee House?

Fletch October 18, 2007 at 7:58am

I’ve seen TV ads for them for a long time - maybe even as far back as when they opened near 48th and Prescott.

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