Lincoln is On the Up and Up

June 21, 2012 at 2:28pm By: Mr. Wilson Posted in The Lincolnite Blog

I’d say Lincoln’s new “Life is Right” branding campaign is right on target, wouldn’t you?

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The Comments

Fletch June 21, 2012 at 2:44pm

Indeed! They really hit the bullseye with this one.

Justin June 21, 2012 at 3:06pm

This campaign was definitely designed with their target market in mind.

Mr. Wilson June 21, 2012 at 3:19pm

Do you think they shopped around before settling on this strategy?

meatball June 21, 2012 at 3:24pm

Nowhere to go but up!

Fletch June 21, 2012 at 7:26pm

I’ve heard through the grapevine they were planning on using an asterisk until the 27th and Grainger posse started throwing fits.

Errandbug Restaurant Delivery June 21, 2012 at 7:54pm

I love the slogan but the logo I think could have been better connected with the slogan.

lisa June 27, 2012 at 2:49pm

The new branding campaign got some blog attention.
http://www.underconsideration.com/brandnew/archives/lincoln.php

Mr. Wilson June 28, 2012 at 1:45pm

Thanks for the tip, Lisa!

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