Lincoln is On the Up and Up
By: Mr. Wilson on
June 21, 2012
Lincolnite
- Lincoln Worships Together.
- Lincoln Drinks Together.
- Lincoln Plays Together.
- Lincoln Decides Together.
- Lincoln Solves Together.
- Lincoln Cleans Up Together.
- Lincoln Debates Together.
- Lincoln Cheers Together.
- Lincoln Rides Together.
- Lincoln Runs Together.
- Lincoln Eats Together.
- Lincoln Teaches Together.
- Lincoln Works Together.
- Lincoln Shops Together.
- Lincoln Learns Together.
- Lincoln Builds Together.
- Lincoln Celebrates Together.
- Lincoln Makes Music Together.
- Lincoln. Together.
Comments
See what your friends and neighbors have to say about this.
Indeed! They really hit the bullseye with this one.
This campaign was definitely designed with their target market in mind.
Do you think they shopped around before settling on this strategy?
Nowhere to go but up!
I’ve heard through the grapevine they were planning on using an asterisk until the 27th and Grainger posse started throwing fits.
I love the slogan but the logo I think could have been better connected with the slogan.
The new branding campaign got some blog attention.
http://www.underconsideration.com/brandnew/archives/lincoln.php
Thanks for the tip, Lisa!
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