Lincoln a Go Go
I can’t say I’m a big fan of the new branding. The name is OK—but for an event or a campaign, not an organization. As an organization name it feels contrived. Which it is, of course. The name Updowntowners was around for 26 years. I can’t see GOLincolnGO sticking around nearly that long.
The new branding certainly is more vibrant and evocative than the old, so that’s a plus. It also doesn’t tie the organization to Downtown any more. And for this former trumpet player, any organization that uses a trumpet in its logo earns bonus points from me.
What do you think of the new name and branding? Thumbs up or thumbs down?
UPDATE: Crud, I totally ruined it for myself. I was standing in the kitchen making breakfast when my brain—through no conscious effort—thought: “GOLincolnGO kind of sounds like some sort of city-wide urinary incontinence campaign. Or maybe a portable toilet company.” Thanks, brain. Thanks a lot.