KFRX is Dead

September 24, 2007 at 1:51pm By: Mr. Wilson Posted in The Lincolnite Blog

About a week ago I decided to check in on KFRX (102.7 FM). I used to listen to KFRX all the time yeeeeears ago. I figured I’d see what was the latest and greatest in Top 40 music. A sample of what I heard:

[Man ] Where’d you get your body from?
Tell me where’d you get your body from?
Baby where’d you get your body from?

[Woman] I got it from my mama.
I got it from my mama.
I got it from my mama.

[Repeat over and over and over]

I’m glad to see Top 40’s rigorous quality standards are still being upheld.

Anyway, just a couple days into my listening experiment, KFRX went AWOL. Apparently the format has moved to 106.3, “Lincoln’s Hit Music”. (Such a delightfully generic tagline, don’t you think? It goes well with the music they play.) And KFRX? It will become adult contemporary. Why the format flip-flop after literally decades of Top 40 at 102.7? Who knows. I will never understand the radio industry.

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The Comments

Duffman September 24, 2007 at 2:59pm

It might have something to do with 106.3 having a more powerful output signal.

Mr. Wilson September 24, 2007 at 3:07pm

Quite possibly. But why ditch the power of KFRX’s brand and exchange it for something nameless and generic?

beerorkid September 24, 2007 at 4:58pm

noticed that coming into lincoln last night.  Pretty strange.  I hardly ever listen to the raido in the car since I hardly drive.  NPR is about the only radio I tune into.

I remember being a kid and hearing 102.7 switch formats with Huey and the heart of rock and roll one morning before school.

Neal September 24, 2007 at 5:01pm

KFRX hadn’t been the KFRX we grew up with for several years now. They made a conscious decision a few years ago to ditch the more “family-friendly” top 40 for a more urban station (like going from Star 104.5 to 94.1).

Before the switch, I thought KFRX was a fantastic station. Not necessarily in terms of what I wanted to listen to, but in the way that they’d keep up on the current but also throw in some unexpected older song, in a way that made it sound like a person was programming the station and not a focus group.

Fletch September 24, 2007 at 10:06pm

I’m still mad that they robbed the Blaze of that blowtorch signal at 106.3. Their ratings warranted keeping the broader signal.

Neal September 25, 2007 at 5:24am

If we’re going to dig up old grudges, I’m mad that they turned 104.1 The Planet into 104.1 The Point. The Planet was the greatest commercial radio station ever.

Fletch September 25, 2007 at 12:04pm

Sadly, I remember 104.1 as B104 and their “bee” mascot. Dang, I am old. I remember their studio being in the building on the northwest corner of 27th and Old Cheney.

Dustin September 25, 2007 at 8:27pm

Apparently, KFRX is also going for a new tower in Omaha, and from what it looks like, may be ditching the one in Lincoln.

They’ve got a construction permit for a 900+ feet tower in Omaha. However, now that this frequency change has occurred, it may have something to do with My106.3 (which is now 102.7) and that station.

Ever since KFRX switched (subtly, I might add) to a more “urban” format, I’ve been saying they put a number on the days they have.

Also, 95ROCK is flipping. We’ll see what happens there, as well.

It’s tragic, but it’s all part of business.

Duffman September 25, 2007 at 9:06pm


The best radio station ever was 101.9 The Edge!  God I loved that radio station in High school it was all I listened to.

beerorkid September 25, 2007 at 9:08pm

ditto on the edge.

Fletch September 25, 2007 at 9:46pm

Damn, I am old. 101.9 to me will always be Q102. I think what they play on 95 rock is just flipping over to The Eagle, which I think is going to remain that Eagle. It’s odd that the Eagle owned classic rock until 95K-Rock came along, and they got outplayed at their own game. Then what really amazed me, is that they went with virtually an identical format to the Brew from Omaha, which I can’t get half the time on my radio. The odd part is that, to me, the songs on the Brew were always way better than those on the Eagle, even though it was an identical format owned by the same company. Even their websites were nearly identical.

foxspit September 26, 2007 at 1:34pm

All the switching and reformatting has resulted in a mass of confusion for me.

I try to listen to the radio and it’s either all commercials or all promotions for the new format. There’s nothing to listen to in Lincoln now! For awhile 102.7 was dead air. Now 95.1 is nothing but #!@*&! promos!

My commute is pretty short (15 to 20 minutes), so you cram in an extra commercial and a couple of promos and I may get to hear a couple of songs. Now I can’t even get that!

This may push me to satellite radio.

D.M.B. September 27, 2007 at 3:56am

Just to clear up, moving up in radio # doesn’t increase your signal, it actually decreases it.  The higher the radio # the smaller the area the frequency covers.

Usually a move like this tries to capitalize on a frequency’s strength.  102.7 was a very strong strong destination for people.  So when they want to add a radio station sometimes they’ll move the strong station to another signal to boost the new station on the established signal.

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