Indian To Go

March 17, 2011 at 12:55pm By: Mr. Wilson Posted in The Lincolnite Blog

On America’s Next Great Restaurant, one of the competitors wants to start a fast food Indian restaurant. I think it’s a fantastic idea. In fact, Mr. T and I have had several conversations over the years about how it’s actually pretty surprising that such a concept doesn’t seem to exist in the U.S.

But I wonder: would fast food Indian go over well here in Lincoln? The Oven (and others) have done a great job getting Lincolnites to try (and love!) Indian food. Are we ready to bump up Indian from “special occasion” food to everyday, grab-a-quick-bite food?

I don’t think we’re there yet, but boy I wish we were. What do you think?

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The Comments

Fletch March 17, 2011 at 2:04pm

I like that show, actually. Some of the concepts make me scratch my head. The lady with the wrap place was so adamant that nothing like her place exists. Has she been to Great Wraps? Or that little chain that could known as Subway? Geez.

The problem with the Indian Food guy is the name and logo don’t say a thing. I’ve never eaten Indian food. Is a Tiffin Box a thing? Should I immediately know what that is? There’s nothing about that name or the logo that would grab my attention. I hope he listens to the mentors.

Mr. Wilson March 17, 2011 at 2:25pm

You’re right, the wrap lady lives in a dream land. She claimed to have done oodles of market research. Methinks she needs to hone her Google-fu.

You’re also right about the name “Tiffin Box”. I hadn’t ever heard of such a thing. (Apparently tiffin is a British Indian term meaning “lunch” or “light meal”.) Good marketing can educate the public pretty quickly, though.

I’ve only caught one episode of the show, but I may try to watch it regularly from now on. It’s a fun concept. Who is your favorite? At this point I’m very intrigued by the grilled cheese guy. Done right, that could be a very nice concept.

Gene March 17, 2011 at 2:31pm

I would agree about the marketing thing. Hardly any burger joint calls their flagship sandwich a hamburger or cheeseburger.

Caroline Peetz March 17, 2011 at 5:35pm

I agree! I really wish we were there because I sure would be all over it, but I am not sure the rest of Lincoln is ready. In the meantime, I love to grab a few naan’s to go from The Oven. They are delicious, affordable, and a great snack to walk around the Haymarket (especially in this nice weather)!

Fletch March 18, 2011 at 4:00am

Mr. W. - there have only been 2 episodes so far. The first week they quickly narrowed from 25 or so to the final 10. This was the first chance to show their stuff. The grilled cheese guy is an early front-runner.

The lady from KC - Limbo is her concept - is hosed. She has no idea what she really wants to do.

The waffle/wing guy is hosed. His name says nothing, and he served gumbo or jumbalaya instead of wings or waffles. And his logo blows. That can be fixed, but the name and everything needs work.

The stir fry lady has an outside shot. Not sure about Hick’s. It’s a cool idea (BBQ/Tapas) but they didn’t show that at all so far, and the logo was worse than Skeeter Barnes.

I dig food shows and elimination types of shows, so I plan to stick with it.

foxspit March 22, 2011 at 8:00pm

I went to a downtown Seattle food court years ago that had fast Indian food. It was wonderful! I think it could work if the price was right.

I’ve watched some of that show too. I’m a little perplexed why they are spending so much time on logos and slogans. Seems like they should nail down the food first, then work on the marketing.

The barbecue couple blew it when they couldn’t decide between grilling or barbecue.

Personally, I would love to see the KC lady’s concept put out there. Sometimes it’s hard to find healthy food when you’re eating at restaurants.

Karin Dalziel March 22, 2011 at 8:48pm

Bigger cities have fast food indian, much like we have quick drive in chinese places. I would absolutely LOVE IT if we had one in Lincoln. Going to sit down indian places, while nice, feels like a chore sometimes, and the prices are a bit high for me for a takeout meal.

In the meantime, I hold myself over with the chicken tikka korma from the sultan’s kite, which tastes indian-ish (to my rather unrefined tastes) and yummy.

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