I can't say I'm crazy about the new name, but it's good to see that Old Fed is getting some love from a new owner. Monte Froelich purchased the building and named it Grand Manse; you may have noticed the new exterior signage by now.
The previous owners talked a good game when they purchased the building, but Old Fed never really took on the new luster they promised. Other than Blue Orchid -- a huge success -- very little about the building was worth talking about. Lincolnites had been told to expect a vibrant building we would all want to visit; we got dark, maze-like hallways and locked doors.
It'll be interesting to see what Mr. Froelich can do with the building. He talks about creating space that would be more usable to the public -- a ballroom, another restaurant -- which is closer to the vision we were shown a few years back. I won't hold my breath, but I'm hopeful the building becomes a place to talk about.
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The name stinks. We seem to have a big problem in this community of people choosing horrible names for their companies, or in this case, a property.
The chief offenders are the advertising and marketing agencies. They all try so hard to be so clever, that, in the end, they come up with foolish names. It’s a disease for which I know no cure, sadly.
Glad to see Monte breathing some life into the building, bad name aside.
They should learn from that refurbished building of condos katty corner to them on the south, directly east of Danny’s Deli. Those condos are really nice, and there is a pretty cool (but little) fitness room in there too.
The “dark, maze-like hallways” is spot-on. But I’m actually pretty fond of the apartments. Maybe I’m just biased because they have “character”, great location, & (sometimes) a cool view.
Someday I’ll live in someplace swanky! hehe
Hey, as one of those advertising/marketing agency types, I must say it ain’t always the agency’s fault. Sometimes the client just won’t listen.
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