A Company That Gets It

March 16, 2011 at 12:45pm By: Mr. Wilson Posted in The Lincolnite Blog

So this is fantastic.KLIN is in the midst of its annual Munch Madness competition, pitting restaurants around town against each other to see which is the best. Runza won last year, but this year they were barred from entry thanks to a rule change that blocked chains from competing. Runza took offense and replied with this missive (PDF). Runza calls its exclusion “a snub in the highest order. A slap in the face. A shot across the bow of cabbage-infused brilliance.”

The whole letter is well worth reading. It shows a wonderful sense of humor that too many companies are afraid to expose to the public. As I tweeted yesterday, if there were a veggie Runza I would go get one immediately to show my appreciation for the letter.

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The Comments

Jen March 16, 2011 at 1:01pm

I like it!

JT March 16, 2011 at 3:23pm

WOW, Plus a million for Runza!! I actually laughed aloud!

Pete March 16, 2011 at 3:25pm

The fact that Runza could ever win a restaurant contest is saddening. The letter was pretty good, though.

Mr. Wilson March 16, 2011 at 4:26pm

It depends what the contest is about. If I remember correctly, the emphasis of last year’s Munch Madness was identifying Lincoln’s “signature” food. Whether or not you like Runza restaurants, you have to admit that Runza sandwiches are pretty dang iconic. Runzas and Val’s pizzas are by far the most obvious of Lincoln’s signature foods.

Fletch March 16, 2011 at 8:50pm

I couldn’t agree more. If they closed every Runza tomorrow and banned the “cabbage-infused brilliance” from the face of the Earth, I would shed nary a tear. However, it was a good letter.

This will show my age - but when I was a student at UNL, you could still smoke at Memorial Stadium. I hate smoking as much as anyone, but I would have chosen to sit in the middle of a circle of chain smokers before having to sit within smelling distance of someone eating a Runza. I would have outlawed the Runzas at the same time.

Peter March 16, 2011 at 9:38pm

I would imagine that all that cabbage could result in a secondary aromatic effect….

(Runzas to me are White Castles left in the car too long)

Laurie March 22, 2011 at 3:28am

Absolutely LOVE Runzas! Guess it depends on your disposition towards cabbage, which I also love. And no, Peter, it doesn’t have that effect on me wink

Runza’s letter was very clever. I love their sense of humor. I also love that Jack and John decided to give the smaller independent restaurants a chance this year. However, Runza is still a Lincoln signature food.

Viva la cabbage!

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