What’s In a Sign
By: Mr. Wilson on
October 31, 2012
The debate over the signage on the new LPS building is very interesting. It sheds some interesting light on how LPS sees itself; how they think the public sees them; how they want the public to see them; and the overall approach to openness in our local schools.
The basic issue is this: the new LPS office building needs some sort of signage. "Too much" signage would draw the public eye and (allegedly) invite scrutiny over things like the size of the office building and the number of people (read: amount of red tape) inside. Too little signage will make it harder for people to identify the correct building, especially after Whole Foods and company open up nearby. The result of that conundrum is a host of signage possibilities, from 36-inch tall letters spelling out LINCOLN PUBLIC SCHOOLS DISTRICT OFFICES" on the O Street side to simple, smaller signage over the front door.
Although I understand the District's fear of appearing bloated, any solution that deliberately obfuscates the nature of what goes on inside the building is irresponsible, and arguably even a little bit dangerous. LPS has always insisted that they have just the right amount of administration. If that's true, what's to hide? And certainly our local schools, as a public institution and caretakers of our children, ought to emphasize openness and transparency. They should be inviting the public in rather than trying to hide in plain sight.
If LPS is truly concerned about the public's perception of the new building and the administrative activities within, they've already lost. This signage discussion will only serve to prove to detractors that the District is trying to hide something. The School Board oughtn't be making its decisions to satisfy its most petty critics anyway. There are real, substantive issues to resolve.
Ultimately I'm a fan of "LINCOLN PUBLIC SCHOOLS" in reasonably large letters on the O Street side, and smaller signage near the front door. I don't care for the idea, championed by Kevin Keller, of adding "DISTRICT OFFICES". It's redundant and potentially gaudy, unless those words are much smaller. But kudos to Mr. Keller for wanting more information rather than less.
What's your take on the signage debate?