Another Short-Lived Restaurant on O
By: Mr. Wilson on
January 11, 2011
I hope I'm wrong, but I suspect you can be all but certain that Grateful Greens will be the next restaurant failure in the former Roost location next to Oso on O Street. Matt Olberding says they will offer "gourmet chopped salads and raw vegan food". Not. A. Chance.
Let's count up all the factors making this a gigantic uphill battle:
- Downtown is a cutthroat place to open a restaurant.
- O Street is hugely competitive and rent isn't cheap. Just opening the doors is expensive.
- The specific storefront has seen several businesses fail already, including the excellent Roost.
- Salads aren't sexy. They're good for dieters -- yay New Year's resolutions! -- but they have limited ongoing appeal.
- Vegetarian food is "weird".
- Vegan food is really weird.
- Raw vegan food is criminally insane.